We started this journey with farmers who could not sell their produce due to poor roads and lack of storage. As we commenced full production with presence in the stores, we made a decision that we would be the first off-takers of the farmers’ produce. This guarantees that farmers can feed their families and send their children to school. This has been at the forefront of our mission to ensure that we pay a fair price for the products and give back to the farmers. For every pack we sell, we ensure that the farmers are paid a fair price. We also give back to ensure their children are educated.